6 Color Hats

1) White Hat - Collected data
2) Yellow Hat - Classified, positive energy, channel, benefit, strength, selling point, advantages.
3) Black Hat - Requires to watch out, be careful, conscious, investigation, disadvantages.
4) Red Hat - Feeling good, look and good.
5) Green Hat - Creative, negotiation.
6) Blue Hat - Decision making.

Dieter Ram's Idea -> Solution design, reflection.
1) Design is functional
2) Design is simple
3) Design is durable/long lasting
4) Design is honest
5) Design is environmental-friendly
6) Design is aesthetic
7) Design is unobtrusive
8) Design is innovative
9) Design is detail
10)Design is minimal